Word-for-word audit of the staging rebuild against the live site — content fidelity, datasheets vs source PDFs, links, SEO and structure. Excludes /es/ and /knowledge-center.
The rebuild is content-rich with solid internal linking (only 1 of 642 internal links broken) and faithful product copy on 86 of 89 products. Before DNS cutover, clear the 2 critical blockers (site-wide noindex, and 98 product URLs that 404 without redirects) and the high-severity content & SEO regressions below.
Every matched page whose body text differs. Review = change beyond the known template furniture (labels, tag lines, download buttons, related-posts widgets) — open to see exactly what changed, live (expected) vs staging (actual). Confirmed content errors (SPD-E, NDM-5, EMS) are also in Findings.
Flat /products/{slug}/ → hierarchical /products/{cat}/{sub}/{slug}/. Without these every indexed product URL 404s.
Sales reps, state pages, throughput products, WooCommerce, utility pages have no 1:1 twin. Recommended targets in redirects.csv.
Pages with -2/-3 slugs (reps, states, articles) → duplicate content + 65 duplicate titles. Delete before launch.
Products split across both — consolidate.
Loaders, drawer-magnet & controls each live under two category URLs — pick one canonical, 301 the other.
1,559 link instances in the global template — 3 Knowledge-Center menu links sit on all 509 pages. Repoint before cutover.
Every in-scope live URL and its staging target / 301 destination. Rows with no target are dropped content types needing a redirect decision. Source: redirects.csv.
/category/plastic-conveying/).